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The Employer Branding Institute (EBI) is a leading research institution in the field of employer branding, bringing together global authorities and HR experts such as Simon Barrow, the originator of employer branding, and Richard Mosley, known as the "Father of Employer Branding." EBI serves over 2,000 clients worldwide, including more than 300 Fortune Global 500 companies. The institute operates across five major business lines:

Employer Branding Creative Competition and Festival: EBI’s flagship global event attracts over 1,000 leading companies annually, celebrating employer branding creativity.

Comprehensive DEIB Solutions: EBI offers cutting-edge Diversity, Equity, Inclusion, and Belonging (DEIB) solutions through eight key services, including the Belonging Awards, DEIB system assessments, DEIB data and benchmarking services, DEIB evaluations, DEIB culture-building guidance, inclusive leadership development programs, inclusive leadership expert certification, customized DEIB development tools and DEI Hyper Advanced Analytics and Learning System. As a pioneer in employer branding and DEIB, EBI has published multiple research reports, including the DEI Employer Guide, 2025 Global DEI Compliance Guide, DEI Trends and Case Studies, and the Employer Branding Executive Guide.

Well-being and EHS Solutions: EBI provides comprehensive solutions for workplace well-being and Environment, Health, and Safety (EHS) management.

The remaining two business lines focus on membership services and certifications. EBI currently has over 400 paid corporate members, most of whom are Fortune 500 and industry-leading companies. The institute also assists global enterprises in obtaining international certifications such as ISO 30415, ISO 30414, and ISO 45003.

* The Employer Branding Institute is a joint brand of HRflag and Wild Theory.

WILD THEORY, established in 2016, is a platform dedicated to the human resources industry, providing expertise and services in employer branding.
With a knowledge base of hundreds of senior employer branding experts from both domestic and international backgrounds, the organization possesses deep industry insights and expertise in recruitment and talent selection. It thoroughly understands the needs of corporate HR and offers globally-oriented employer branding solutions through cutting-edge theoretical frameworks and tailored practical experiences.
Since its inception, WILD THEORY has served more than 300 corporate clients.