EMPLOYER BRAND MASTERCLASS WITH THE FOUNDER OF EMPLOYER BRANDING RICHARD MOSLEY
THE FOUNDER OF
EMPLOYER BRANDING
Richard Mosley
Exclusive Masterclass
—— An In-Depth Dialogue with a World-Class Thought Leader
Employer Branding Institute is giving you an opportunity to spend a day with Richard Mosley, the founder of employer branding.
He will be sharing the critical lessons he’s learned from over 25 years consulting with the world’s leading employers from Alibaba and Huawei in China to Coca-Cola, EY, L’Oreal and the United Nations.
This highly inspirational course, based on his current lecture series for the London School of Economics (LSE) combines practical frameworks with numerous real world case studies and hands-on exercises to ensure you will leave fully enabled to:
- win investment from your leaders
- Build a Measurable Employer Branding System
- maximise the success of your employer branding, talent strategy and people-oriented corporate communications.
Beyond knowledge, you’ll walk away with a proven, ready-to-apply global employer branding system
Richard Mosley
The Founder of Employer Brand
Richard Mosley is widely recognised as one of the leading world authorities on employer brand over 25 years experience in brand development and talent engagement. His thinking draws on management, HR consulting and training.
Richard has led major employer brand projects in China and across the world for many leading global companies including Alibaba, Coca-Cola, Disney, EY, HSBC, Huawei, Loreal, McKinsey, Unilever and the United Nations.
Richard wrote the first book to be published on the subject: ‘The Employer Brand’ (2005), followed by ‘Employer Brand Management’ (2014), and ‘Employer Branding for Dummies’ (2017). He also published the first book on employer branding in China in 2017, and is currently working on a follow-up featuring case studies from China and around the world.
"If you want to understand employer brand work in a systematic and scientific way, join our training program, and you will witness your own transformation into an 'employer brand expert'!" — Richard Mosley
Who Should Attend
- talent attraction
- strategy and corporate communication
- ambitious to take their career to the next level
Designed for leaders and core professionals
If you aspire to grow from an executor to a trusted advisor to leadership, and from a communicator to a true brand strategist, this will be a transformative learning experience for you.
What you will learn
Why employer branding is more important than ever.
A leadership team business case that will ensure you win investment.
What employer brand fundamentals do you need to define a winning strategy.
7 ways to get it right and 7 ways to avoid getting it wrong.
How to ensure you’re tuned into your target talent.
The 5 key talent trends you need to pay attention to.
How to define a clear and compelling employer value proposition.
7 key success factors.
How to ensure your employer brand stands out from the crowd.
Looking different, taking different and doing different.
How to generate a strong sense of belonging and advocacy.
Leveraging inclusion and employee engagement to maximise performance.
How to maximise AI for competitive advantage.
The latest in AI driven employer brand optimisation.
Learning Outcomes & Certification
The course will be delivered in English with simultaneous translation and course materials provided in Chinese.
Attendees will be provided with a globally recognised certificate of employer brand professionalism on completion.
Become one of the first employer branding experts in China to connect with global standards and join the international employer branding network.